Census data estimates from 2019 suggest that nearly 4 million unmarried people call New York City home, meaning Facebook Dating has about 7 percent of the city’s singles on it
Dawn Hallson has tried nearly every dating app you can think of – Tinder, Bumble, eHarmony, Plenty of Fish, and Match, just to name a few. So when a friend told her about Facebook Dating, she figured, why not give it a shot? She filled out her height, whether she has kids, where she lives, and her sexual orientation, and then looked around at who might be available on the world’s largest social network.
“It was exactly the same as all the other apps,” she says. “You match with someone. They don’t contact you. If they do contact you, they just pass the time of day with you – never much with anyone that’s attractive unless they actually want just sex, basically.”
She only met up with one person from Facebook Dating, which fizzled out when he tried to hook up on the first date. After that, she quit. She lasted about six weeks.
Since then, the company hasn’t said much. The last time dating was talked about at length on an earnings call was right after it launched. In that call, CEO Mark Zuckerberg said he thought it was “already one of the top dating services, and we expect to continue growing.” In a release announcing its international expansion to Europe this past October, the company said it had made over 1.5 billion matches up until that point. (more…)